Need and Importance of Effective Communication

NEED AND IMPORTANCE OF COMMUNICATION "Identification is one among the key ingredients of effective communication. In fact,...

NEED AND IMPORTANCE OF COMMUNICATION

"Identification is one among the key ingredients of effective communication. In fact, unless your listeners can identify with what you're saying and with the way you're saying it, they're unlikely to receive and understand your message."

Communication refers to exchange of views, ideas, thoughts, beliefs and feelings with the intention of conveying information from the sender to the receiver, through verbal or non verbal means. We communicate for varied reasons like for sharing information, learning, consulting, for connecting with others, writing rules and regulations, giving advice, sharing values and mission, teaching, expressing our expectations/ creativity/ philosophy/ research work, selling of products/ services, for publicity, maintaining PR and advertising, networking with people with common interest or maybe with Internal and External source of the organization.

A study conducted by North Carolina State University concluded that in most of the organization Communication Skills were considered more important than either technical knowledge or computer skills. This itself conveys the Importance of Communication in work place. Many experts explain Communication as 'foundation of each relationship's, 'life blood of an organization', ''life blood for a successful team' etc.

The Importance of Effective Communication is discussed further: -

# The success of any business depends on a sound professional relationship between both parties and communication plays an important role in building, maintain and enhancing such relations.

# Communication doesn't only include exchange of words but listening, understanding and interpreting also are a neighborhood of effective communication.

# Human Resource (HR) is that the most vital element in any organization. Managing 'Man' is that the biggest challenge for the organization. Communication is that the lubricant which keeps this resource moving throughout the organizational machinery since it involves communication in the least levels - Vertical/ Horizontal/ Parallel/ Lateral and Diagonal.

Research has revealed that managers spend an excellent a part of their time period in communication; they typically devote 6 hours per day in communication which incorporates both written and speech .

Top management uses Communication for Internal Sources to: -

 Communication provides effective guidance to the workers by informing them about their duties, responsibilities, authorities and therefore the power they need to perform the task.

 To impart the organizational values, mission, vision, goals, objectives to the workforce.

 They also use communication for implementation of the short and future goals of the organization.

 Communication enables adequate flow of data for effective deciding and problem solving.

 Communication provides a channel through which the workers can give and receive ideas, view, suggestions, opinions, feedbacks etc for the expansion and development of the organization.

 Communication enables the management to urge feedback about their products/ services from the prevailing and potential customers.

 No communication or maybe lack of communication can create confusion and misunderstanding resulting in undesirable outcomes, poor performance and low employee morale.

 Management explains their financial plans, operational structure, job expectations, work ethics, corporate social responsibilities, remuneration system, rules, regulations and policies and even provides training and development to the center and lower level of hierarchy.

 Writing financial reports for directors and shareholders to tell and intimate them about the company's progress and future plans.

 Communication enables messages to succeed in to the audience and obtain appropriate feedback from them.

For External Sources communication is required for the subsequent reasons: -

 Finding prospective investors.

 Obtaining permits/ licenses.

 handling buyers/ agents/ dealers and suppliers.

 Building future relationships with the prevailing customers/ clients.

 Finding new prospective customers/ clients.

 Building healthy relationships with government agencies/ bodies/ organizations.

 Enhancing relationships with media and NGO's (Non Governmental Organizations).

 Building a congenial relationship with stakeholders and general society at large.

However, it's often observed that the simplest thanks to communicate with Internal and External source is thru establishing an open door organizational culture, collaborative sharing and supporting management which helps to make a secure and healthy environment.